• Catalent Biologics brochure featuring expertise in biological modalities, with key statistics about facilities, gene therapy programs, and global supply capabilities. Includes scientific imagery of antibodies and recombinant proteins.

    Brochures

  • Promotional material for Catalent's Anagni, Italy drug manufacturing facility highlighting advanced technologies, flexible manufacturing, and robust track record with accompanying images.

    Infocards

  • Informational brochure for GPEx Suite of Technologies by Catalent Biologics, focusing on cell line development for high titer, stable cell lines. Includes diagrams of DNA integration and retrovector process in mammalian cells.

    Sell Sheets

  • Announcement of Delphi Genetics becoming part of Catalent with logos and DNA strand.

    Integration Graphics

  • Catalent Biologics advertisement highlighting phase 3 and commercial pipelines with lab equipment images and features such as tech transfer, scaling, and global capacity.

    Digital Banners

  • Promotional banner for Catalent Biologics Paragon Gene Therapy, featuring a DNA strand image and text about development, delivery, and supply.

    Trade Show Banners

  • Webinar announcement for managing gene therapy trials, with session details and sponsors.

    Flyers

Catalent Bloomington Expansion Campaign - Visual Content & Evergreen Promotion

In 2023, Catalent announced the ongoing expansion of its biologics drug substance and drug product manufacturing capabilities at its Bloomington, Indiana, facility. I supported the internal and external campaign by creating social graphics and GIF content to promote this milestone as part of a long-term awareness strategy.

Project Overview

My Role

  • Designed animated GIF assets to highlight key investment milestones

  • Created evergreen visuals for use across LinkedIn and internal channels

  • Collaborated with corporate comms and digital marketing teams to ensure brand consistency

  • Repurposed content for ongoing use across Catalent’s broader Biologics campaign library

Deliverables

  • Animated GIF promoting the $350M site expansion

  • Static and animated social media graphics for LinkedIn

  • Resized assets for internal screens and presentations

  • Collaboration on visual direction for ongoing Biologics campaign imagery

Content Strategy

The goal of this content was to distill technical press release info into visually compelling, brand-aligned assets that emphasized Catalent’s scale, innovation, and hiring growth in the region. This GIF served as a lead-in to deeper content such as the full press release, video interviews, and facility highlights.

Results & Impact

  • Used as evergreen content across multiple quarters to reinforce Catalent’s global manufacturing expansion

  • Helped drive visibility for the Bloomington site’s job growth and expanded biologics capabilities

  • Aligned with Catalent’s broader goal of showcasing industry leadership in biologics development and fill/finish services