Catalent | Global Brand Design & Marketing Systems
The Quest: Scaling a $14B Global Enterprise
Managing brand integrity and creative development for a world leader in pharma during a period of massive international expansion. This quest focused on taking a single brand vision and scaling it into a resilient, global design system across 50+ locations.
The Imapct:
Scalable Systems: Built and maintained design systems that supported global initiatives, ensuring 100% brand alignment across 50+ international locations.
Integration Specialist: Led visual communications for newly acquired teams, turning the "chaos" of rebranding 3+ sites into a cohesive, inclusive culture.
Strategic Messaging: Managed timelines and assets for high-pressure product launches and trade events, prioritizing storytelling to drive engagement.
Global Continuity: Ensured the high standards set during the Paragon acquisition were scaled effectively across the global enterprise.
Character Sheet: Catalent Pharma Solutions
STR (Strategic Strength): Global Brand System Management, Multi-site Integration, Acquisition Rebranding.
DEX (Digital Dexterity): Adobe InDesign, Photoshop, Illustrator, Digital Banner Design.
INT (Intellectual Intel): Salesforce Administration, Marketing Asset Management, Global Timelines.
CHA (Creative Charisma): Storytelling for Global Audiences, Stakeholder Engagement, Educational Campaign Strategy.