Charm City Players | Artistic Operations & Digital Strategy
The Quest: Modernizing the Theatre Experience
Providing end-to-end creative, technical, and operational infrastructure for a premier community theatre organization. This is a long-term partnership focused on moving the organization from "chaos" to a streamlined, digital-first powerhouse.
The Impact:
Full-Stack Digital Overhaul: Leading the continuous development of the organization's web presence, including new board and program pages, ADA compliance updates, and SEO optimization.
Technical Integration: Streamlined the "backstage" operations by migrating to Google Workspace and integrating third-party tools like TeamSnap and Zephy for seamless cast and parent management.
Strategic Brand Oversight: Maintaining total visual and brand consistency across all touchpoints—from high-visibility billboards and playbills to email marketing and social media campaigns.
Operational Leadership: Bridging the gap between creative and admin by directing after-school programs, managing 60+ energetic young performers, and providing separate operational support for daily communications.
Character Sheet: Charm City Players
STR (Strategic Strength): Website Infrastructure, Google Workspace Migration, Third-Party Integrations (TeamSnap/Zeffy), Operational Support.
DEX (Digital Dexterity): WordPress Development, ADA Compliance, Marketing Templates, Photo Retouching, Billboard Design.
INT (Intellectual Intel): SEO Optimization, Content Calendar Development, Social Media Strategy, Technical Maintenance.
CHA (Creative Charisma): Artistic Direction, Community Building, Stakeholder Communication, DEIA-Centered Messaging.