KAO Salon Division | Brand Activation & Experience Design
The Quest: The Premium Beauty Aesthetic
Creating tactile, high-end brand experiences and activation guides for a global professional audience. This quest required "The Kirei Aesthetic"—a commitment to clean, beautiful, and orderly design that aligns with international luxury standards.
The Imapct:
Creative Assets: Developed high-end activation guides and brochures (Light Dimensions, Creative Experience) for a luxury professional audience.
One-Pager Design: Streamlined complex tool and skill outlines into clean, one-page digital resources for stylists.
Brand Integrity: Maintained the "Kirei" aesthetic—ensuring clean, beautiful design that aligns with global beauty standards
Character Sheet: KAO Salon Division
STR (Strategic Strength): Brand Activation Strategy, Sales Force Support.
DEX (Digital Dexterity): Adobe InDesign, Clean Typography, Layout Design.
INT (Intellectual Intel): Technical Content Outlining, Digital Tool Resource Management.
CHA (Creative Charisma): Luxury Brand Positioning, Visual Aesthetic Maintenance.